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NPrepared for Nassim · 12 November 2026
23 days until the trial day in Parede
Twelve children at your trial day. Here is how we get them there.
Two finished ads in your colours, honest feedback on the current visual, and the exact plan for the €300: who sees the ads, when we check the results, and how you'll know it worked.
12sign-ups goal
(range 8–18)
(range 8–18)
€300ad budget
paid to Meta
paid to Meta
2 daysto go live
after access
after access
The ads
As parents will see them, in their feed and in Stories.
Built from your website: your navy, gold and sand, Newsreader and Manrope, your logo and a real photo from your Open Day. Each ad comes in 4:5 for the feed and 9:16 for Stories and Reels, with text kept out of the areas Instagram covers.
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deutschesamstagsschule.cascais 🎬 Am 5. Dezember drehen Kinder von 6–13 ihren eigenen Trickfilm…
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Your current visual
A good base. Six changes so it works as an ad.
Your marketing person's design already has the right colours and a clear promise. What changes is how it reads in two seconds of scrolling on a phone, which is all the time an ad gets.
Current trial-day image Now
1
5
4
2
3
Our version Proposed
1
Show children aged 6–13
The people in the photo look 16 to 20. Parents stop for children who look like their own, so a real photo of children from your school does more than a polished stock image.
2
Say it's in German
The image never says the workshop is in German, which is the main reason a German-speaking parent would choose it over any other art workshop. «Auf Deutsch» now sits in the headline.
3
Make date, place and price easy to read
«5 Dezember · Parede · 10 €» was the smallest text on the image. It's what parents check first, so it now sits in the gold label and the chips.
4
Remove the web address
Links can't be clicked inside an image. The «Registrieren» button under the ad takes parents straight to the trial-day form, so the URL is just clutter.
5
Give the logo a clean background
On top of the photo the logo almost disappears. For a new school, a clearly visible logo builds trust, so it now sits on a cream badge.
6
Add a 9:16 version
Stories and Reels bring in a large share of the reach Meta delivers. Each ad now has a vertical version, with the text kept clear of the reply bar and the profile name.
What we kept: the stop-motion idea, the film premiere with popcorn and your navy and sand. «Dein Kind dreht seinen ersten Trickfilm» says the same thing as before, with a word children and parents use for cartoons. If you can take a 10-minute photo of two or three children with a real stop-motion set before launch, we'll swap it in: that's the strongest possible image for this ad.
The plan
Who sees the ads, and where the €300 goes.
Where
ParedeCascaisEstorilCarcavelosOeirasLisbon · if results allowSintra · if results allow
How the €300 is split
6–13 workshop: where you need more childrenLittle ones ≤5
WhoParents aged 28–50 living in the core area, with children of school age.
GermanAds written in German. We test the German-language filter first; if it shrinks the audience too much, we keep German ads and drop the filter, so bilingual families on English or Portuguese Instagram still see them.
SignalsInterest in German language and culture, German-speaking countries, international schools and children's activities.
VersionsGerman first; an English version is tested against it after the first few days.
ShiftSpend moves towards whichever ad brings registrations at the lowest cost, keeping Stop-Motion as the priority.
Timeline
From your OK to the film premiere.
1
Your OK
Access & materials
Partner access to the ad account and your approval of the two designs.
2
+2 business days
Pixel & launch
Pixel and form event installed and tested, then the campaign goes live.
3
After €60–75
First check
Early results sent to you, with whether we're on track and what we'll adjust.
4
Last week
Final push
Budget goes to the best ad; reminders to parents who visited but didn't register.
★
5 December
Trial day + report
Final report: reach, spend, registrations and cost per registration.
The goal
One number we agree on now, and measure together.
An estimate based on Portuguese click costs and a typical form completion rate. We'll confirm it, or correct it, with real numbers after the first €60–75.
Completed trial-day forms
12 registrations
08 · planning range · 1825
≈ €25 of ad spend per registration at 12.
What your report looks likeExample layout
Reach—
Spend€ —
Registrations—
Cost / reg.€ —
Filled in with your real numbers at the first check and after 5 December. Broken down by ad, so you can see which one worked.
Results for local businesses
What our campaigns and websites have brought in.
Shared without names, as we do for every client. Happy to walk you through any of them on a call.
Guesthouse · paid adsFully bookedNovember, December and January, after three months of ads
Restaurant · website≈280guests a month coming through the website
Cleaning company30+quote requests in October, diary fully booked
Construction70quote requests a month
S
Schools. We built the website for a private school and planned its Instagram content for enrolment and re-enrolment. Your campaign is our first German Saturday school, and we've said that from the start. What carries over is the method: find the parents, show them something specific, and measure each registration.
Investment
Clear prices, no surprises.
Trial day
Campaign management
€100 + VAT
- Setup, targeting and Pixel/form tracking
- Ad copy in German (and English test)
- Daily monitoring and optimisation
- Check-in after €60–75 and final report
Ad designs
€50 VAT incl.
- Both ads shown on this page
- Feed 4:5 and Stories 9:16 for each
- One round of changes
- Swap to your own photos at no cost
Ad budget
€300 to Meta
- Paid directly to Meta from your account
- €240 Stop-Motion · €60 little ones
- Split adjusted to results
- Nothing passes through us
Total for the trial day
€173 to HLM · €300 to Meta
€100 + 23% VAT = €123, plus €50 for the designs (VAT incl.).€173 to HLM · €300 to Meta
After 5 December: ongoing management from €100 + VAT per month for one campaign (January enrolment, Easter and summer camps).
✓ The ad account stays with Deutsche Samstagsschule Unipessoal Lda., with you as admin. HLM only gets partner access, which you can remove at any time.